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Baby It’s Cold Outside – And It’s Good For Social Media
It is really cold out here this morning. Tracy is digging out her sweaters and Susanne’s on a 2 hour school delay (so the kids don’t get frostbite waiting for the bus) and worried about pipes freezing. Since we’re both living in the South, this isn’t a normal winter worry for us. We also both […]
Continue Reading4 Surprising Social Networking Benefits
As we’ve learned over the past few social networking posts that it’s truly social out there on the web. People are flocking to Facebook, with a billion active monthly users, and are spending a large portion of their Internet time on various social networks. This is why, as business owners, we need to be out […]
Continue Reading3 Productivity-Boosting Social Networking Tools
As I’ve mentioned in previous posts, each social network is just a little bit different and our approach to each one should be carefully crafted. Once you choose which networks you will focus on, you need to give each one the proper amount of attention. I also cautioned against simply using social media integration tools […]
Continue ReadingBuilding B2B Connections Can Be Mutually Beneficial
Growing your target market audience is obviously very important but there is also so much opportunity to meet with and connect with other business owners. You can promote each others content, reciprocate connections to each others resources and audience, find service providers, share advice or build joint venture (JV) partnerships. Build Business Connections When you […]
Continue ReadingYour Roadmap to Social Networking
In the last couple of posts I’ve been working on helping you figure out your target audience and find your unique positioning on social media networks. These are crucial first steps to becoming a social media success. Now that you have these items clear in your mind, you’re ready to start experimenting with how you’ll […]
Continue ReadingFind Your Uniqueness To Stand Out On Social Media
Now that you know your target market, it’s time to look at what you bring to the table. Marketing on social media networks requires you to determine your Unique Selling Proposition (USP) just like in the rest of your marketing efforts. In fact, it might be even more important in social media because you’re competing […]
Continue ReadingKnowing Your Target Market Makes Social Networking So Much Easier
Most of us who’ve been running our business for a while know exactly who our target market is. But, the thing with social media is that your audience could be quite different. Each network is unique, so how you approach one as compared to another might be considerably different. It’s important to take the time […]
Continue ReadingCultivate A Highly Targeted Following
We’ve all seen pages on Twitter and Facebook with thousands, hundreds of thousands and even millions of followers. It may seem overwhelming if you’re starting starting from scratch or with a small following. You may feel like you’re already behind the eight ball and you’ll never get to those numbers. The truth is that’s okay […]
Continue Reading8 Tips to Balance Your Social Networking Time Effectively
Social media is hot and its important to build a social media presence. But, it can be a time suck and a huge distraction to otherwise productive business owners when not managed properly. Learning to manage your social networking time will help you leverage all the great benefits and help you get rid of those […]
Continue ReadingThe Big 5 Social Media Networks
Wikipedia’s “List of social networking websites” lists over 300 active social networking sites. Whew! That’s a bunch of social networks that you could potentially participate in, but you can’t be everywhere all the time. Nor, do you need to be. Some of the smaller networks may fit perfectly into what you’re doing with your business […]
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