As we've learned over the past few social networking posts that it's truly social out there on the web. People are flocking to Facebook, with a billion active monthly users, and are spending a large portion of their Internet time on various social networks. This is why, as business owners, we need to be out there mingling on social networks.
But beyond simply trying to connect with our target market, social networking offers some other unexpected benefits. Let's explore some of these advantages:
1. Expand Your Knowledge
If you use social media as a broadcasting tool you gain some exposure. But, you are missing out on a much more enriching experience.
Social media is a great research tool that allows you to learn new things about your subject area, get business advice and more. Be selective in the people you follow, so you can get the best results from your social media streams as possible.
2. Research Before Connecting
Social networking provides you with the ability to find people who have similar values and interests as you. Then, when you attempt to make a connection you know a little bit about that person and you can use the information you already have gathered to show them you’re someone who has done their homework.
There is tremendous value in knowing a lot about people before you make a connection with them.
3. Get Media Coverage
Many reporters find their sources through social media, so if you're looking for another avenue to gain some exposure put your best foot forward and showcase your knowledge.
When you position yourself as a knowledgeable person in your niche and have grown a nice following, people may consider you an expert. This makes you a great candidate to be called on by various members of the new and traditional media for interviews, opinions and more.
4. Increase SEO
More and more, search engines are using information gathered from social media to discover what content is truly valuable and what they should include in their search results.
For this reason that's why it's so important that you are present in social networking and that your target audience is talking about your content. Make it easy for them to create a buzz for your by sharing your blog posts. It will not only increase your traffic from social networks, but it can also increase your traffic from organic searches as well.
It’s clear that the social web is here to stay and it can bring us so much value if we approach it responsibly and wisely.