If you’ve ever used, or even just considered using PLR, you are aware that there’s a right and a wrong way to go about doing this. To make sure we are all using the PLR we buy to our best advantage, I did a quick interview with one of my best friends and the PLR and Content Queen, Nicole Dean from EasyPLR.com.

Let's start with the basics, what is PLR and how can it benefit me?

PLR stands for “Private Label Rights”.

It’s simply content (articles, reports, ebooks, ecourses) that comes in “raw” format with special rights for you, the online business owner. What that means is that the articles & reports come in .doc or .txt format and you have the right to edit them and use them on your blog or even to create your own paid products.

You can tweak the content, add your own insights and examples, and then promote affiliate programs or your own products and services inside.

It’s a time-saver for busy marketers. You get to provide more value and shortcut the process. It’s a win-win for both you and your customers, if you purchase quality PLR to start with.

I've met quite a few people who don't like PLR and say they've tried it and it doesn't seem to work for them. What are some of the more common mistakes people make when it comes to using PLR articles and what should we be doing instead?

There are two main mistakes that I see people making consistently.

1. Buying junk PLR.
2. Not using the PLR that they purchase.

The two issues work together. If you purchase PLR that’s poorly written, you’re not going to use it. Therefore you’ve wasted your time and money. Not cool.

However, if you buy PLR from a site that offers top-notch PLR, then you’ll be more likely to actually get your money’s worth because you’ll actually be able to use it.

Are there any specific tweaks or strategies for Affiliate Marketers that you can recommend?

Here’s a quick video on that exact topic:

What are some more creative ways you've seen people use your PLR articles?

Well, actually I’ll use you as the example. I loved how you took one of our PLR articles and turned it into a quiz to build your list. That was one of the cleverest things I’ve seen – and it worked quite well, if I recall. 🙂

I’ve also had people create books that they’ve put on amazon.com from my PLR. Yes, they’re now published authors – and they used PLR to do it.

Of course, others use the PLR they purchase from my site to create videos and audio products, too.
Basically, anything you do that saves you time and offers value to your customers and improves your bottom line is all good in my book.

Any super advanced strategies you want to share?

The big thing with PLR is using it in multiple ways. One of my favorite ways to use PLR is to create brandable reports. These reports are customizable in that affiliates can add their affiliate links to the pdfs. Very cool stuff. Then, the idea is to get those reports into the hands of as many people as possible. You know that I’m a big fan of this.

I also include free bonuses with every PLR package that I sell. They aren’t created from PLR, but they could be. You could easily do the same with your own products – include “surprise” bonuses and use PLR to create them.

A third way that people use the PLR from my site is to keep their membership sites fresh with new content. That ensures that they continue to offer value to their paid members and they continue to make money month after month after month. It’s a pretty sweet deal.

Thanks, Susanne, for inviting me. 🙂

Nicole Dean – EasyPLR.com

You are very welcome and thank you for taking the time to answer my questions. I loved the quick video on using PLR to promote affiliate products and I actually do quite a few of these things.

Another way I use your PLR articles is to use them as inspiration for blog posts. I don’t just rewrite the article you provide, but instead think about a different angel and write my blog post from there. I’ve even taken a PLR article that included 7 tips and wrote 7 different blog posts from there.

By far my favorite though is to create reports. I use them to build my lists, and always  include giveaway rights in the report (or encourage people to share it with family and friends).

P.S.: There’s an even more advanced (or sneaky) way to use reports you can create from PLR Reports. It’ includes making them viral using the Viral PDF Maker. I’ll show you how to do that tomorrow.