List Building: Newsletters
Wouldn't it be great to get the information you need delivered right to your inbox? You can, or at least your readers can when you offer a newsletter.
People want quality information that's relevant to their needs. If the seekers are looking for something in your niche, you want them to be able to find you. Creating newsletters is a great way to gain new leads and potential customers.
When you create content for your website you use catchy headlines, carefully researched keywords and other tricks to make for interesting tidbits for your readers. Your website contains all of this relevant content that will help draw your target market to you. But, there are more tidbits in the marketing kitchen that you can cook up. You'll want to save those for your newsletter.
Benefits of a Newsletter
What is the draw to a newsletter? It provides the reader with more detailed information than they will find on your website. You can use it as an upsell exclusively for subscribers. That alone can get your readers to opt-in for it.
The components of a newsletter varies, but the more features you add, the more attractive it will be. Here are a few ideas to start with:
- Preview new products before the general public
- Letters from you
- Tips and articles
- New product info
- Contest entries
- Discount coupons
Newsletters can be created in a few different ways. Some people choose to send an email message as their newsletter including links to areas on their website. If it's a new product, the link will take the reader to the landing page with more information and a buy option. If it's a contest entry, a link will bring them to the page where they can enter and read up on the contest particulars. That page can also link to other offers they may be interested in.
Another way is to create a newsletter that is only available to your subscribers. You'll send an email letting them know that your newest newsletter is available. Subscribers click a link that takes them to a “subscriber only” area of your website. Here they can read and/or download the newest newsletter.
You can also let subscribers and potential leads know that they can access your archive of newsletters that were created before they found your site. Creating timeless content makes these past pieces valuable months and even years later.
Newsletters are normally sent out monthly. One of the benefits of using an autoresponder is that you can set up your newsletter and have it delivered through the autoresponder service to go out on the same day each month without any extra effort.
Offering newsletters to readers if they subscribe is a great way to help build your list. By including some of the information above, you can stay connected to your readers and it may eventually lead to recurring sales.