Just What are Analytics Anyway?
I've recently decided to pep up my blog and try to turn a profit with it. I've written in it for years, but never considered actually monetizing it in any way. The first thing I needed to do was start figuring out the traffic for my blog. So I spent a couple of days researching statistics and discovered Google Analytics. I really like the service, and I figured out which stats were actually important to me.
At first that seemed like enough, but then I started doing a little research, and tracking my links that went through my twitter account and discovered that my google analytics weren't completely accurate. I quickly did a little more research and discovered my hosting company offers some behind the statistics as well. They seemed to paint a more accurate picture of the people visiting my blog and helped me to kind of understand the whole traffic thing better.
Am I saying not to use Google Analytics? Oh, heck no… it's great for tracking blog growth and has a super cool heat map overlay! I just want you to think twice when you are judging your blog's traffic and use more than one type of tracking program.