Let's talk about editing PLR content for your particular audience and niche! 

Image of a middle aged woman with brown hair in a black shirt sitting at a desk. The wrods "Don't Use PLR without Doing This First" are on the screen in white letters on a pink background.

You've heard a lot of good things about PLR or prewritten content and maybe you even own a few packs. Maybe PLR has been an integral part of your content marketing strategy and you want to make sure you are covering all your bases. Or maybe you're ready to level up and make each piece of content work harder for you. Either way we have you covered in this 24 part series all about Using PLR and making the most of it.

Today we start with the most important tip. Don't even think about publishing a piece of prewritten conent without doing this first!

Watch this short video tip on how to edit PLR content for your audience and your particular niche.

PLR is a great tool to help you step up your content marketing game, but there’s one thing you need to be aware of going in. It’ll make all the difference and help you turn a generic PLR article into something that’s perfect for your ideal target audience. 

What’s that one thing? It’s to tweak and edit the rather generic pre-written content so it’s a good fit for your target market. 

My Goldilocks Rule: Not too little, not too much, just right. 

What does that mean? You want to change enough in the article to make it speak to your people. It’s also nice if it reflects your voice and your personality a bit. At the same time, you don’t want to spend so much time on editing and tweaking that it would have been faster to create something from scratch. Remember, this is supposed to be a time and mental energy saving tool. 

Like any skill, this one takes a little practice. Grab a PLR article. Set a timer and go. 

Rewrite the headline. Read through the first paragraph and rework it a bit here and there. Then skim the rest of the article. Is there a place where you could insert an example that’s specific to your niche? Is there a little story you can tell to illustrate one of the points? Do that. Then look at the ending of the article. Does it have a Call To Action? If so, is it the action you want a reader to take after reading your article or blog post? If not, write your own. Stop the timer. 

Do the same thing again, with fresh articles several days in a row. You’ll get pretty fast at it. Before you know it, you’ll be a pro at turning a generic PLR article into something your audience will love. 

Need some PLR to play with? Grab a free sample of our pre-written content.

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