Brilliant Marketing Video – Ikea’s BookBook
Today's Bacon Byte is a video. Ikea is introducing their new catalog in an absolutely brilliant way.
I picked up a few valuable lessons watching this:
- You've got to market your free stuff.
- It's all in how you position your content.
- Have fun with your marketing and make it interesting.
- The old stuff still works.
- Speak to your audience… Ikea customers are usually young people very comfortable with technology.
How can you adapt this idea in your own marketing?