Brilliant Marketing Video - Ikea's BookBook - Piggy Makes Bank

Brilliant Marketing Video – Ikea’s BookBook

Small and funny pink piglet in pen

Today's Bacon Byte is a video. Ikea is introducing their new catalog in an absolutely brilliant way.


I picked up a few valuable lessons watching this:

  • You've got to market your free stuff.
  • It's all in how you position your content.
  • Have fun with your marketing and make it interesting.
  • The old stuff still works.
  • Speak to your audience… Ikea customers are usually young people very comfortable with technology.

How can you adapt this idea in your own marketing?