Today's Bacon Byte is a video. Ikea is introducing their new catalog in an absolutely brilliant way.

I picked up a few valuable lessons watching this:

• You've got to market your free stuff.
• It's all in how you position your content.
• Have fun with your marketing and make it interesting.
• The old stuff still works.
• Speak to your audience… Ikea customers are usually young people very comfortable with technology.

How can you adapt this idea in your own marketing?