Sometimes, It's Just Hard!
Keeping your blog lively & active with fresh content each week can be difficult. You know how it is. One day you're brain is overflowing with ideas and other days it's like the well dried up and there's not a drop of creativity to be found.
Enter the idea of content curation.
You might be wondering exactly what a curator does.
A curator is the keeper or custodian of a collection of items. Museums, art galleries, libraries, etc. all have curators – someone that “takes care” of the collection.
For the purposes of your blog content – a curator gathers together a collection of information to share with people interested in what you have to say.
Keeping It Fresh
Of course quality information is important to you, but you’re also looking for consistent activity on your blog.
The more often you hit the publish button , the more you can promote yourself (and that, after all, is all a part of why you're in business, right?) so a good content curation strategy could be just the solution you’re looking for.
Remember that you’re not the only person in your niche creating high quality content and there’s a lot of relevant information being shared on sites outside of your niche that your people would find interesting if they only knew about it. You are in a unique position to be “The Source” of that interesting information for them.
Adopt the role of content curator and put yourself in the position of collecting and sharing the best knowledge, news, tools and people and you’ll have all the activity you’re looking for on your site and in social media.
But Won't That Take Up Too Much Time?
Nope, it really shouldn't. Being the ‘in the know’ person in your niche doesn’t have to be time consuming.
With a few simple systems in place, you can be monitoring a wide variety of information sources in minutes a day. After that, the time required to curate the content on your site is minimal and can be easily outsourced.
For the cost of one quality ghostwritten blog post you can pay a savvy virtual assistant to curate a dozen or more useful items on your blog – scheduling them out over the course of a week to keep your blog active while you tend to other important tasks.
As you know, I follow Kelly McCausey and what's she's doing very closely because she makes a point of knowing her subject matter, is well respected and is successful at what she does. I'm currently taking Kelly's Smart Curation Skills course and will be implementing her suggestions in the near future.
Kelly has written a guide that shows you how easily this can be set up. Smart Curation Skills demonstrates the time saving systems she uses to curate content for her niche. Check it out: https://www.momsinablog.com/smartcuration