Free for Kate Doster's Back to Business Attendees
In this eBook, we’re going to go over the ten steps to set up your brand-new email list. Even if you’ve set up an email list already, this ebook can help you.
As you go through the steps, take notes for yourself about where you are now and how you can change so that you get better results over time. Try not to skip over the steps because you really do need to know who your audience is as well as the rest of the information being shared for the best success. It’s not a good idea to spend a bunch of money doing things wrong and trying to reinvent the wheel. Instead, do what has proven to work for thousands of business owners worldwide.
Inside we'll cover:
- Get to know your audience
- Know and understand your offers
- Choose your email marketing technology carefully
- Design and create compelling lead magnets
- Create and set up email auto-responder messages
- Create landing pages for your freebies
- Drive traffice to your landing pages
- Develop your over-all content marketing plan
- Get the SEO right
- Track your metrics
While you may have seen a variety of opinions about email marketing, the truth is, email marketing works. To engage in email marketing, you’ll need to build an email list full of hungry customers who already want what you are offering. This process takes a little bit of work up front, but once you get started, you’ll soon start reaping the rewards.
Email lists are essential for any business today that wants to be successful. According to Hubspot.com, email marketing generates a 38 dollar return for every dollar spent – as self-reported by small business owners who participated in their survey.
This fact, and high return on investment, make email marketing far more effective than any other form of marketing that has ever existed. But email marketing doesn’t live in a universe alone. Email marketing is just part of your overall content marketing plan.
Naturally, regardless of the stats, the only way to be successful with email marketing is to do it the right way. Doing email marketing right means that you take the time to learn who your audience is, who you are, what you’re offering, and you have enough of an understanding of the technology to set it all up. Of course, you can hire someone to help but understanding it first is helpful for anyone.
This ebook + workbook will will help you improve your results exponentially. With improved results your reach will grow allowing you to help even more people in the process.