Moms In Business: Aurelia Williams
Aurelia Williams is a Certified Life Coach, internet marketer and podcaster. Aurelia is passionate about helping women and is always looking for ways to lend a supportive hand to others and make their life a little less hectic and a lot more enjoyable. Visit her online at www.reallifesolutions.net
Grab a cup of your favorite beverage, sit back, relax and enjoy.
What made you decide to be a work at home mom?
I decided to work from home when my now 8yo son was born (December of 1999). I had two other daughters (then ages 12 & 8) and I really felt the need to be home more with all of the children. Quite frankly, had I stayed in the “Corporate World” and had to pay for childcare, transportation, clothing…etc I would have been worse off.
What is the nature of your business?
I am an internet marketer & Personal Life Coach and the owner of a Podcast. I provide useful information to parents.
What made you decide that particular business?
I’ve always had the desire to help others and I love to talk (smile). I decided to become a life coach in order to help other women live happier lives. While doing this, I’ve created many guides, conducted teleseminars and launched a podcast to position myself as an expert in my field.
What has been your biggest challenge?
My biggest challenge is now behind me (thankfully). In the very beginning I was afraid to invest in my business. I seemed to come up with every excuse in the book to not spend money on my business for things like autoresponders, business learning tools, paid networking forums..etc.
What has been your biggest success?
I’ve had many successful moments as a home business owner but I would have to say that the way my personal Life coaching business really took off actually took me by surprise (a pleasant one). Also the way I turned the life coaching business and my skills into products was a huge success. I created a site www.reallifeguidance.com to promote my guides on several topics that pertain to mothers. This is a success because now my helpful information can reach more women.
What is the best way you promote your business under $10.00?
Twitter, networking & blogging (all free). Article Marketing (writing articles and distributing them to free article directories with our author byline and link to your site). Offering to be a guest on podcasts, a guest blogger spot on blogs. Attending business functions that you find in your area. Ordering business cards at Vistaprint and distributing them, advertising with low cost/like-minded sites.
Advertising with other sites, hiring a VA or expert to help you search out other advertising avenues, create more of a buzz for your business, purchasing business tools.
worth it at any cost?
Having someone create professional written copy for your business
How do you balance work and family?
I find this part of life to come fairly easy to me. I simply work around my children’s schedule and make sure that I set certain days aside for “family events” like movies and outtings. I also realize that life is never going to be perfect and the house will never be 100% clean all of the time so I never sweat the small stuff
To what do you attribute your success as a WAHM?
There are many things that attribute to my success. My mentors have been fabulous and I use them often (even now). Learning from others has been one of the best things. I would also say my willingness to step out on faith and just do it. I would come up with an idea, bring it to my mentors to help me plan and then set the wheels in motion. I realize that my business is always a work in progress so I never give up.
What impact has blogging made on your career?
Blogging has had a big impact on my businesses. I’ve managed to meet so many great people whom I’ve done work for, hired to do work with me or swap services with.
Can you recommend any resources for WAHMS who are just starting out, or perhaps trying to make the transition from the workplace?
I would suggest taking at least the free trial at Mom Masterminds. Mom Masterminds is a great networking place for Women Business owners. They are there to help you and assist you in every aspect of your business (even if you aren’t sure what it is you want to do.)
What can you tell us about your other ventures?
I am working on adding more guides to my Real Life Guidance site. It’s a great resource for women where they can get instant downloadable help on many topics. I am also working hard on my affiliate program www.reallifeaffiliates.com and working to add more tools and resources for my affiliates.
What is one thing you can't do without in your business?
My Virtual Assistant. She works so hard with me to make sure that things run smoothly.
What one thing should be avoided at all costs?
Biting off more than you can chew and becoming unfocused. Many times in our business we get sidetracked by what may seem like a good idea and we then pull away from our business and begin to spread ourselves too thin.
What's the biggest business killer?
I think this ties into the answer above. I think that lack of focus is one of the biggest business killers out there.
What advice do you wish someone would've shared with you when you first started out?
Invest in your business early. When I started out, I did everything the “free way” thinking that it was the best way to go but in reality, it ended up costing me more time, money and frustration down the road.
Thank you, Aurelia, for such an informative interview.